Sexual Objectification

This Arby's ad is clearly showing viewers that the burgers represent a women's breasts. The caption says, "We're about to reveal something you'll really drool over." "Reveal something," refers to revealing the woman's breast and "something you'll really drool over" is aimed at men as in they will be drooling over the burgers like they do with women's breasts. Arby's is clearly treating women's breasts as an object.

This ad for American Apparel is really kind of horrifying. The women has her legs spread wide open, indicating sex. Also, by the look on her face, she looks terrified! So, to a point, this ad could almost represents rape. If her legs open indicates sex, and then the scared look on her face shows that she doesn't want what is about to happen. So I don't know if this clothing brand is trying to address that these clothes make you so sexy that men would want to rape you, but her facial expression and her legs wide open almost horrifies me and confuses me as to what their real message is that they are trying to get across.