Monday, April 17, 2017
Fashion
In both "Secrets of the Superbrands: Fashion" and "Fashion's Free Culture," they talk about how the fashion industry creates the need for new clothes and how they make money. "Fashion's Free Culture" shows us how copyrighting in the clothing industry isn't eligible and how clothes are trademarked. The trademark protection helps people make money by giving them the right to make know-off brands without taking the trademark. In "Secrets of the Superbrands," it discusses how brand names/identities are a huge influence when it comes to customers buying products. People like to buy "top brand" items because it gives them an identity and people know that they will be judged based on the brands they have. Along with the "top brand" concept, the study with how brands connects with our emotions shows us that people have more excitement in their pleasure centers when seeing top brand named items rather than a cheap brand.
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Camerin,
ReplyDeleteDo you think that having trademarks on all designs would protect the designers and call for more creativity or more of a monopoly for fashion companies? I also think it is ridiculous that people use clothing as their method as expression, whether it be social status, emotional status, or gender status. People have forgotten that it is our minds and spirits that make us who we are, not our clothing.