Blog Post #1

Nike Shoes: Feel like an insider
Nike shoes are a HUGE hit in todays world, especially to the youth and young adults. From young kids, to teenagers, to professional sports players, to celebrities, everyone is wearing them. Everywhere you go, you see people wearing these shoes. Kid's want to be like everyone else (ex. like celebrities) and wear these "cool" shoes and if you don't have them them you aren't "cool." People like being comfortable and fitting in, feeling like an insider.

Birchbox: Find remarkability
 Birchboxes are becoming the new thing to have. The excitement of getting a box each month with new samples of top brand products keeps drawing people in. The suspense of not knowing what is coming in each box is also a key factor to bringing in customers. This makes the product remarkable because it's worthy of attention and makes people talk about it, like what they got in the box and how interesting and cool it is.

Kylie Cosmetics: Feel like an insider
Because of the fact that Kylie Jenner is a celebrity and everyone knows her, it makes it easier for her to sell her products. Kylie advertises her make up by wearing it, which makes her look "beautiful." She also makes is so her products are rare, only coming out once a month and selling only so many. So many girls are buying this product now so they can feel as beautiful as Kylie. It makes them feel like an insider.